Averyn Image Catalog

Reference for AI agents and designers who need images from the Averyn Care website. All URLs resolve to https://averyncare.com/images/... and are publicly accessible. Updated as new images are added.

Base URL: https://averyncare.com/images/

Photography (lifestyle / editorial)

Employer & HR audience hero set (2026-05)

Seven hero images generated for the employer lane: calculators, gap checklist, insights hub, and three SEO articles. Sources are 9:16 portraits from ChatGPT; both portrait and landscape variants are emitted via scripts/process-employer-hero-images.js. Each entry below preserves the verbatim generation prompt so we can regenerate consistently.

hero-hr-director-calc — HR director at golden hour

A composed, mid-40s HR director sitting at a clean modern desk in a corner office at late afternoon — confronting a number she didn't expect.

Generation prompt: A composed, mid-40s HR director sitting at a clean modern desk in a corner office at late afternoon. Warm golden-hour light from a large window behind her. She's looking thoughtfully at her laptop screen with a slight furrow — the screen is angled away from camera so contents are implied not shown. A second monitor shows a faded spreadsheet. A coffee cup sits half-drunk. The composition is unhurried and analytical — the feeling of someone confronting a number she didn't expect. Wardrobe: soft blazer over a knit top, business-professional but not corporate-stiff. No visible logos. Shallow depth-of-field with the window light bokeh'd. Documentary editorial photography, natural skin tones, no AI-glossy look.

• Use for: Hero on /tools/employer-caregiving-cost/ (employer business-cost calculator).
• Currently used on: Employer business-cost calculator page.
• Tags: employer, hr, calculator, hero, business-cost

hero-conference-room-goldenhour — Empty conference room after the conversation

A wide, slightly elevated view of an empty modern conference room at golden hour — "the conversation that just happened, or is about to."

Generation prompt: A wide, slightly elevated view of an empty modern conference room at golden hour. Long table with notebooks, a half-empty water carafe, two chairs slightly pulled out as if a conversation just ended. Late sun streaming through floor-to-ceiling windows, warm wood floors, soft natural greenery in the corner. No people. The mood is "the conversation that just happened, or is about to" — reflective, not performative. Editorial architectural photography.

• Use for: Hero on /tools/workforce-caregiving-cost/ — the empty-room composition reads as "collective / aggregate workforce" without anchoring to one person.
• Currently used on: Workforce-cost calculator page.
• Tags: employer, hr, calculator, workforce, hero, aggregate

hero-sunday-night-counting — Sunday-night caregiver counting the week

A late-30s professional at her kitchen table on a Sunday evening, doing the mental math of what the week ahead will require.

Generation prompt: A late-30s professional sitting at her own kitchen table on a Sunday evening, golden-hour light through the window behind her. In front of her: an open notebook with handwritten lists, a stack of medical paperwork, a phone face-up showing a calendar with several appointments highlighted, a half-empty mug. Her hands are resting on the table — not typing, not writing — just paused, looking at the pile, doing the mental math of what the week ahead will require. The mood is recognition, not despair — someone calculating what they've actually been carrying. Wardrobe: comfortable weekend clothes, no work uniform. Shallow depth-of-field. Documentary editorial photography.

• Use for: Hero on /tools/personal-caregiving-cost/ (individual personal cost calculator).
• Currently used on: Individual personal-cost calculator page.
• Tags: family, caregiver, calculator, hero, personal-cost, sunday-night-dread

hero-benefits-binder-audit — Open binder with a circled checkbox

Overhead flat-lay of an open benefits binder with tabbed dividers and a printed checklist — some checked, some empty, one circled.

Generation prompt: An overhead flat-lay on a warm wood desk: an open benefits binder with tabbed dividers, a printed page with checkboxes — some checked, some empty, one circled — a pen resting at an angle, a coffee mug, reading glasses, and one corner of a laptop showing a soft glow. Late-afternoon light from the upper-left, long soft shadows. The mood is honest assessment, not anxiety — the kind of audit you do when you're ready to actually fix something. No legible text on the documents (use realistic-but-blurred placeholder text). Editorial photography, warm neutral palette.

• Use for: Hero on /employers/insights/caregiver-benefits-gap/ and on the gap-checklist resource page.
• Currently used on: Caregiver-friendly benefits gap checklist (entry + resource).
• Tags: employer, hr, gap-checklist, audit, hero

hero-home-office-dusk-portal — The second-shift moment

Mid-30s professional working from a home office at dusk, over-the-shoulder — work and care logistics overlapping at the end of the day.

Generation prompt: A mid-30s professional working from a home office at dusk, visible only from over-the-shoulder. Laptop open with a calendar view (blurred), phone face-up on the desk showing a missed call notification (out of focus). A second tab on the laptop is a hospital portal login screen (blurred so unreadable). A children's drawing is pinned to the wall edge. Warm desk lamp light, last bit of blue twilight through the window. The feeling is the second-shift moment — work and care logistics overlapping. Documentary editorial photography.

• Use for: Hero on /employers/insights/caregiving-impact-on-employee-productivity/ (the productivity-impact SEO article). Also double-duties as the /employers/insights/ hub banner image.
• Currently used on: Productivity-impact insight article + insights hub.
• Tags: employer, hr, productivity, caregiver, second-shift, hero

hero-benefits-rack-empty-slot — The missing caregiving folder

A wall of corporate benefits brochures, all blurred except a hand reaching for an empty "Caregiving" slot.

Generation prompt: A wide, low-contrast composition: a wall of generic corporate benefits brochures arranged on a shelf or rack — wellness, EAP, dental, vision, financial planning — all visible but slightly blurred. In the foreground sharp focus: a single hand reaching past them toward a folder labeled "Caregiving" that isn't there — only an empty slot where it should be. The empty slot is the visual hook. Soft daylight, neutral office palette. Editorial photography, slightly conceptual but not heavy-handed.

• Use for: Hero on /employers/insights/eap-vs-caregiving-benefits/ (the EAP-gap SEO article).
• Currently used on: EAP-gap insight article.
• Tags: employer, hr, eap, benefits-gap, hero

hero-coffee-meeting-three-options — Three options on the table

Three coffee cups and a notepad with three rough boxes — the visual cue for "someone walking an HR leader through options."

Generation prompt: Three coffee cups arranged on a wood table at a small meeting — one half-full, one untouched, one nearly empty — with a notepad showing three rough hand-drawn boxes (no readable text inside them). Two pairs of hands visible at the edges of frame, gesturing in mid-discussion. Late-morning light, warm and clear. The mood is structured but human conversation — someone walking an HR leader through options. Editorial photography.

• Use for: Hero on /employers/insights/types-of-caregiver-employee-benefits/ (the benefit-types SEO article, where co-funded vs voluntary vs LSA are explained and the HCE angle is expanded).
• Currently used on: Benefit-types insight article.
• Tags: employer, hr, benefits, voluntary, lsa, hce, hero

Top-level page hero set (2026-05, Wave 2)

Nine hero images added to ensure every top-level page has a unique hero. Wave 2 fixes two duplicates that had been carried over from earlier rounds (the homepage hero appearing on /employers/, and the mission image appearing on /why-averyn/) and covers eight previously-image-less pages. Same 9:16 source convention as the Wave 1 employer set; processed via scripts/process-employer-hero-images.js.

hero-employers-landing — Benefits committee through the glass wall

Late-afternoon establishing shot of a small benefits committee meeting seen through an interior glass wall — the workforce view of the same problem the family-side site addresses.

Generation prompt: A late-afternoon establishing shot of a mid-sized professional services office, taken from a quiet hallway corner. Through a glass interior wall: a small benefits-committee meeting in progress around an oval table — 4 to 5 people, mixed genders and ethnicities, mid-30s to early 50s, business-casual. One person is presenting something at the head of the table (back to camera), the others are leaning in. On the table: laptops open, coffee cups, a printed handout. Warm slanting late-afternoon light through the floor-to-ceiling exterior windows behind them, casting long soft shadows across the table. The foreground hallway is soft-focus and uncluttered. The mood is unhurried and considered — a real working conversation, not a stock-photo "team smiling at a chart" moment. Shallow depth of field with the meeting bokeh'd just slightly so individual faces aren't legible. 9:16 portrait. Documentary editorial photography, natural skin tones, no AI-glossy look, no visible logos.

• Use for: Hero on /employers/ (replaces the duplicated hero-kitchen-call-evening-pro that was also on the homepage).
• Currently used on: /employers/ (For Employers landing page).
• Tags: employer, hr, benefits, hero, establishing-shot

hero-professionals-landing — The person who makes the handoff work

A mid-40s discharge planner / social worker at a hospital nursing station mid-morning, reviewing a referral list with a colleague — focused competence, not clinical drama.

Generation prompt: A mid-40s discharge planner or social worker at a hospital nursing station at mid-morning. She's standing at a counter holding a folder, looking down at a printed referral list she's reviewing with another colleague (only the colleague's hands and edge of a scrub top visible at frame right). The hospital corridor stretches behind her, soft-focus, with natural daylight from a tall window at the far end. Her badge is visible but unreadable. She's wearing a soft cardigan over scrubs, hair tied back, no clinical drama in her face — just focused competence. The folder she's holding has tabbed dividers and a yellow sticky note on top. The mood is "the person who actually makes the handoff work." Shallow depth of field, warm-neutral hospital lighting (not the cold blue clinical cliche). 9:16 portrait. Documentary editorial photography, no visible logos.

• Use for: Hero on /professionals/ — the top-level entry for clinical and care-pro audiences.
• Currently used on: /professionals/.
• Tags: professional, clinical, discharge, hero

hero-continuity-plans — Three months of briefings, kept

Still life of a stack of three monthly briefing reports with paperclips, a coffee mug, glasses case, and eucalyptus sprig — the visual of an ongoing relationship that has been working for a while.

Generation prompt: A still life on a warm wood kitchen counter, mid-morning sunlight. Foreground: a tidy stack of three monthly briefing reports (printed, with subtle date headers reading "Jan", "Feb", "Mar" in a clean sans-serif — the only readable text), each with a small paperclip in a different color, sitting on a folded linen napkin. A ceramic mug of coffee with steam rising. A reading-glasses case open and resting nearby. A small bud vase with a single sprig of eucalyptus. Soft window light from the upper-left, long gentle shadows. The mood is "this has been working for a while now" — quiet, consistent, ritual. No people. 9:16 portrait. Editorial still-life photography, warm neutral palette, natural light.

• Use for: Hero on /continuity-plans/ — the ongoing-tier subscription page.
• Currently used on: /continuity-plans/.
• Tags: continuity-plans, subscription, ritual, hero, still-life

hero-care-ops-behind-scenes — The invisible layer

Over-the-shoulder view of a Care Continuity Partner at a clean desk with dual monitors — the work families never see but everything depends on.

Generation prompt: An over-the-shoulder view of a Care Continuity Partner at a clean desk, dual monitors visible at a slight angle (contents readable as outlines only — a calendar grid on the left monitor, a structured task list on the right, no legible text). Her hand rests on a paper notebook with handwritten check-marks down the side and a fountain pen resting at an angle. A headset is on the desk beside the keyboard, not on her ears. A small framed photo on the desk faces away from camera. Natural daylight from a window at the left, warm but not golden — mid-morning. Background is softly blurred: a calm coworking-style room with plants and exposed brick. The mood is "this is the work that's invisible to families but everything depends on it." Shallow depth of field. 9:16 portrait. Documentary editorial photography, natural skin tones, no AI-glossy look.

• Use for: Hero on /care-ops/ — the operational / behind-the-scenes page.
• Currently used on: /care-ops/.
• Tags: care-ops, operations, care-continuity-partner, behind-scenes, hero

hero-anchor-daily-cadence — Today, already known

Close composition of an older man in his early 80s at the corner of his kitchen table at dawn, reading a single-page daily briefing with a small composed smile — the feeling of someone who knows what the day holds.

Generation prompt: A close composition of a older man in his early 80s sitting at the corner of his kitchen table in the early morning, soft light through a window at frame left. In front of him: a single printed daily briefing card (one page, clean layout, sans-serif heading reading "Today" — the only readable word), his cup of coffee, a pair of reading glasses he's just put on. His hand rests on the briefing card. The kitchen behind him is calm, lived-in, plants on the sill. He has a small composed smile — not staged, just the look of someone who knows what the day holds and isn't anxious about it. Cardigan over a button-down, no medical equipment visible. Documentary editorial photography, warm window light, shallow depth of field. 9:16 portrait. No visible logos. Realistic-but-blurred placeholder text on the briefing card except the word "Today."

• Use for: Hero on /anchor/ — the flagship Tier 4 / Anchor (daily-cadence) page.
• Currently used on: /anchor/.
• Tags: anchor, tier4, daily-cadence, supported-person, hero

hero-discharge-toolkit — Morning-after flat-lay

Overhead flat-lay of a hospital discharge packet, checklist, calendar phone, notebook, pill organizer, and a house key — the morning after they came home.

Generation prompt: An overhead flat-lay on a warm wood kitchen table at mid-morning. Centered: a hospital discharge paperwork packet held together with a binder clip, partly open to show its first page (blurred-but-realistic placeholder text, no readable hospital name). Around it: a tidy printed checklist on plain paper with a pen resting on it, a smartphone face-up showing a calendar view (blurred), an open spiral notebook with the first line of handwritten notes ("call cardiology Mon"), a half-drunk mug of coffee, a small house key on a leather fob, and a pill organizer with the first three day-compartments open. Soft daylight from upper-left, long gentle shadows. The mood is "this is the morning after they came home — what we do with all of this." No people. 9:16 portrait. Editorial flat-lay photography, warm neutral palette, natural light.

• Use for: Hero on /discharge-toolkit/ — the discharge resource pack landing page.
• Currently used on: /discharge-toolkit/.
• Tags: discharge, hospital-to-home, flat-lay, hero

hero-lets-partner — The decision-to-partner conversation

Two professionals at a small round table in a sunlit corner — the conversation where two professionals decide to work together.

Generation prompt: Two professionals seated at a small round table in a sunlit corner of a calm cafe or modern lobby, mid-morning. One is a mid-40s woman in business-casual attire, leaning slightly forward with her hands gesturing in mid-explanation. The other is a mid-50s person (gender ambiguous, professional dress), listening attentively with a small smile, a pen poised over an open notebook. Between them: a single sheet of paper turned toward the listener, an espresso cup, and a glass of water. Soft natural light from the window behind them, slight bokeh outside (greenery, no traffic). The mood is "the conversation where two professionals decide to work together." Shallow depth of field. 9:16 portrait. Documentary editorial photography, natural skin tones, no visible logos.

• Use for: Hero on /lets-partner/ — the partnership inquiry CTA page.
• Currently used on: /lets-partner/.
• Tags: partner, inquiry, conversation, hero

hero-partners-ecosystem — Four folders, one shared layer

Wide overhead flat-lay of four labeled manila folders (Discharge, Home Health, Geriatric Care, Benefits Broker) around a laptop — different partner types, one shared layer.

Generation prompt: A wide overhead flat-lay on a light wood conference table at late morning. Spread across the surface in a loose grid: four open manila folders, each containing a single sample document (blurred placeholder text). The folders are arranged like four corners of an ecosystem — clearly distinct (one labeled with a small "Discharge" sticky-tab, one "Home Health", one "Geriatric Care", one "Benefits Broker" — only the tab labels are legible). In the center: a single laptop showing a clean calendar outline (no readable text), one coffee cup, a pen at a slight angle as if just set down. Soft natural light from upper-left, long quiet shadows. The mood is "different partner types, one shared layer." No people. 9:16 portrait. Editorial flat-lay photography, warm neutral palette, natural light.

• Use for: Hero on /partners/ — the partner-program overview page (distinct from /lets-partner/ which is the inquiry CTA).
• Currently used on: /partners/.
• Tags: partners, ecosystem, flat-lay, hero

hero-faq-conversation — The answer was already here

Mid-30s person at a kitchen table mid-afternoon, almost-relieved smile after finding the answer she came in skeptical about — the FAQ "we anticipated your question" tone.

Generation prompt: A mid-30s person sitting at a kitchen table at mid-afternoon, soft window light at frame left. A laptop is open in front of her with a webpage visible at a slight angle (contents blurred — readable as an outlined Q&A structure, no legible text). She has a small, almost-relieved smile, as if she just found the answer she came in skeptical about. A mug of tea, a paper notebook with two questions handwritten and one of them already crossed out, and a phone face-down on the table. Comfortable home wardrobe — soft sweater, no work uniform. The mood is "I came in with questions and the answer was already here." Shallow depth of field. 9:16 portrait. Documentary editorial photography, natural skin tones, no visible logos.

• Use for: Hero on /faq/ — the frequently asked questions page.
• Currently used on: /faq/.
• Tags: faq, caregiver, relief, hero

homev2 — The overwhelmed caregiver (kitchen table)

Overhead view of a woman at a kitchen table surrounded by scattered paperwork, a laptop, and a coffee mug. She is looking down at medical-looking documents, slightly hunched — the body language reads "overwhelmed but pushing through." Warm tones, natural light.

• Use for: Hero images on family-facing LPs. Visually captures the "drowning in logistics" moment that defines the Averyn ICP.
• Currently used on: Homepage hero carousel, care-ops-start-kit LP hero, service-area pages, default topic article image fallback.
• Tags: hospital-discharge, care-coordination, caregiver-burden, long-distance, record-vault, aging-at-home

long-distance-v2 — Remote caregiving at night

Woman coordinating care remotely at night. She's on the phone, seated at a table with two open laptops — one showing a family video call grid, the other showing a patient portal for "John Smith." Care plan documents on the table. Night setting communicates the after-hours, cross-time-zone reality of remote caregiving. AI-generated.

• Use for: Hero images on long-distance caregiving pages and LPs. The dual-screen + video call composition directly communicates "managing from far away."
• Currently used on: Long-Distance Caregiving page hero.
• Tags: long-distance, remote-caregiving, sibling-alignment, hero, care-coordination

families-v2 — Adult daughter caring for parent

Adult daughter at a kitchen table on the phone while typing on a laptop. Table covered with medical paperwork, a prescription bottle, reading glasses, a spiral notebook, and a framed family photo. An older woman (the parent) sits in an armchair reading in the soft-focus background. Warm domestic lighting. AI-generated.

• Use for: Hero images on family-facing pages and LPs. Shows both the caregiver and the person being cared for in the same frame — the only image in the catalog that does this.
• Currently used on: Families page hero.
• Tags: caregiver-burden, care-coordination, hospital-discharge, family, hero

for-yourself-v2 — Capable older adult (self-directed)

Older woman with silver hair in a blue blazer seated at a desk. She holds a phone in one hand and her glasses in the other, looking directly at the camera with a confident, composed expression. Behind her: a laptop showing a patient portal. On the desk: a clipboard with a medication list, a pill organizer, a white mug. Bookshelves in the background. AI-generated.

• Use for: Hero images on "For Yourself" ICP pages — capable older adults who want execution, not advice. Strong premium signal.
• Currently used on: For Yourself page hero.
• Tags: for-yourself, supported-person, hero, premium, portal-help

supported-loved-ones — Engaged older adult

Older woman smiling while talking on the phone, seated at a desk with a laptop. Warm, friendly. Reads as the Supported Person or an engaged older adult.

• Use for: Pages about the Supported Person's experience, or "after" transformation sections.
• Currently used on: Supported loved ones page.
• Tags: supported-person, success-section, for-yourself

mission — Calm domestic resolution

Woman sitting at a kitchen table with a laptop, holding a mug, with a dog beside her. Bright, plant-filled room with bay windows. Relaxed, domestic, peaceful.

• Use for: Mission/about sections, or success/transformation sections where the visual should feel calm and resolved.
• Currently used on: /mission/ page hero.
• Tags: success-section, about, mission, calm-resolution

how — Focused professional organizing

Woman at a wooden desk, writing notes on paper while looking at a laptop. Brick wall background, coffee nearby. Calm, focused energy — reads as "someone organizing and getting things done."

• Use for: Guide/plan sections, process explanation, or Care Continuity Partner introduction.
• Currently used on: Available as fallback; replaced by video on How It Works page.
• Tags: guide-section, how-it-works, plan-section, professional-audience

families — Professional on phone

Middle-aged man standing by a window, talking on his phone while holding a coffee cup. Natural light, relaxed but focused posture.

• Use for: Problem sections or secondary imagery for LPs targeting adult children juggling work + caregiving.
• Tags: long-distance, sibling-alignment, caregiver-burden, professional-audience

navigator — Care Continuity Partner at work

Coworking space: woman in orange blouse at a laptop with colleagues in background. Reads as a team/office environment.

• Use for: Care Continuity Partner role page, careers, team/staff sections. Not for family-facing LPs.
• Currently used on: Your Care Continuity Partner page hero, careers context.
• Tags: careers, team, staff-facing, care-continuity-partner

careers — Office team environment

Woman at a computer in a modern office, colleagues in background. Corporate/team energy with desk phone visible.

• Use for: Careers page or hiring CTAs. Not for family-facing content.
• Currently used on: Careers page.
• Tags: careers, hiring

dan-dzina-founder — Founder headshot

Dan Dzina, Founder of Averyn Care. Professional headshot, PNG.

• Use for: Founder statement sections, about pages, press.
• Currently used on: Why Averyn page founder statement.

Homepage Hero Photography (Sora-generated, Mar 2026)

Warm, editorial lifestyle photography for homepage hero and mid-page sections. WebP format. Generated via Sora. Leading with emotional connection (people, relationship, outcome) rather than stress/problem framing.

hero-kitchen-call-evening-pro — Active homepage hero

Woman in her late 40s on a phone call in a bright kitchen at golden hour, holding tea, work lanyard on counter, grandmother's photo on fridge, teenager in background. Professional adult child in a moment of relief.

• Currently used on: Homepage hero (landscape on mobile, portrait on desktop).
• Tags: hero, homepage, professional, emotional, relief

hero-dumplings-grandmother-teen — Active: success glimpse

Three generations of an Asian American family in a kitchen — grandmother and teenage granddaughter making dumplings while the adult daughter watches with a content smile, holding tea.

• Currently used on: Homepage success glimpse (after How it works section).
• Tags: hero, homepage, family, outcome, asian-american

hero-homecoming-father-son — Active: case study

Black adult son helping his elderly father settle into a recliner at home after a hospital stay. Walker nearby, warm living room, quiet relief.

• Currently used on: Homepage case study section.
• Tags: hero, homepage, transition-home, male, family

hero-daughter-mother-sofa — Active: /start/ hero

Adult daughter and elderly mother sitting together on a living room sofa, relaxed moment, warm window light. Connection, togetherness, relief.

• Currently used on: /start/ page hero (warm onboarding tone).
• Tags: hero, emotional, family, start

hero-caregiver-doorway-calm — Active: /ask-your-employer/ hero

Young man helping elderly woman put on a jacket near a front door, soft backlight. Calm routine moment — caregiving without drama.

• Currently used on: /ask-your-employer/ page hero (calm advocacy moment).
• Tags: hero, caregiving, calm, ask-your-employer

hero-garden-content — Active: /why-averyn/ hero

Elderly woman reading in a garden chair, content; younger family member arriving through gate in background. "Everything is handled, life is calm."

• Currently used on: /why-averyn/ page hero (brand-statement / calm-resolution tone). Replaced the previous duplicate of mission.webp.
• Tags: hero, outcome, calm, garden, why-averyn

hero-kitchen-phone-relief — Active: /free-tools/ hero (no responsive variants)

Woman in her late 30s on a phone call in a bright kitchen, genuine smile, coffee nearby, morning light.

• Currently used on: /free-tools/ page hero (free help, easy access). Single 1536-width WebP — responsive variants pending if it ever becomes a high-traffic hero.
• Tags: hero, emotional, relief, free-tools

hero-family-table-together — Available (no responsive variants)

Three generations at a kitchen table sharing a meal — overhead angle, hands and faces, warm natural light.

• Tags: hero, family, togetherness, available

Care Continuity Partner Feature Hero Photography (ChatGPT-generated, May 2026)

Bespoke hero images for the Care Continuity Partner sub-pages. Same warm editorial lifestyle aesthetic as the Sora homepage hero family. Generated natively at 9:16 portrait to fit the split--portrait hero layout on desktop and cropped to 3:2 landscape for mobile/tablet (focal regions chosen to keep the storytelling element in frame).

appointment-support-hero — Active: Appointment Support page hero

Older man in his late 70s sitting on his living room sofa, watching a telehealth visit on an open laptop on the coffee table. The laptop shows two video tiles: a doctor in scrubs on the larger tile, and a calm professional woman in a headset taking notes on a smaller tile clearly labeled "Care Continuity Partner." Soft late-morning living-room light, paper notebook + glass of water + reading glasses on the coffee table. The supported person looks attentive, hand resting on the arm of the sofa, not anxious.

• Use for: Appointment Support page hero, or any context selling "the Care Continuity Partner is in the room/on the call with you."
• Currently used on: Your Care Continuity Partner > Appointment Support page hero.
• Tags: hero, appointment-support, telehealth, care-continuity-partner, note-taking, supported-person

concierge-line-hero — Active: Averyn Concierge Line page hero

Middle-aged woman in her late 40s standing at a sunlit kitchen island, eyes closed in a small, relieved exhale — a call just ended. On the counter beside her: a smartphone with a recent call to "Averyn Concierge Line" visible on the lock screen, a coffee mug, and an open notepad with a tidy bulleted list (vet appointment, grocery delivery, dinner reservations…), a closed laptop. Late-morning window light through blinds.

• Use for: Averyn Concierge Line page hero, or any context showing the relief moment after a call gets handled by someone who knows the household.
• Currently used on: Your Care Continuity Partner > Averyn Concierge Line page hero.
• Tags: hero, concierge-line, relief, emotional, caregiver, phone

Landscape crop rationale

Both sources are 941 × 1672 (9:16 portrait). The landscape 3:2 crop preserves the page's storytelling focal region:

• appointment-support-hero: cropped from y=282 (height 627) to frame the lower half of the man's face on the left and the full laptop screen with both video tiles on the right.
• concierge-line-hero: cropped from y=80 (height 627) to frame the full head + smile + shoulders (the emotional payoff). The phone-with-"Averyn Concierge Line"-text + notepad detail lives in the portrait variant used on desktop ≥960px.

If a different aspect ratio is needed (e.g. a wider banner crop or a deeper feature-page image), the source PNGs live at C:/_projects/sora/appointment support/ and C:/_projects/sora/Concierge Line/ with their original prompts. The processor at scripts/process-new-hero-images.js can be re-run with updated crop coordinates.

Video

how-it-works-hero — Process hero video

10-second overhead tabletop video: hands deliberately place three items on a light wood desk — a cognac leather document folder (opened to reveal printed pages and colored tab dividers), a phone showing a calendar with color-coded appointments, and a white notecard with care coordination notes. No audio. Sora-generated.

• Use for: Hero feature video on process/how-it-works pages. Communicates "calm, deliberate, organized."
• Currently used on: How It Works page hero (desktop only; poster fallback on mobile and reduced-motion).

Marketing Graphics

recordvault — Record Vault promotional composite

Composite image with Averyn shield logo, "All the records. One organized vault." tagline, benefit bullet points, and blended photos. Document mockups in foreground.

• Tags: record-vault, hero, promotional, ad-creative

caregiving-time-breakdown — Admin burden infographic

Infographic/chart showing how caregiving time breaks down across different tasks.

• Tags: caregiver-burden, statistics, problem-section

App Screenshots (mobile product)

All app screenshots are phone-frame captures from the Averyn family app (Android). Portrait, ~430 × 932.

Dashboard

Calendar

Care Network

Medications

Messages

Record Vault (in-app)

Care Ledger

Care Compass

Digital Check-in

Family Access

Other App Screens

Vault Example Documents (desktop/mobile screenshots)

Real deliverable examples showing the quality and detail of Averyn's work product.

• Use for: Authority/credibility proof in Guide sections. Shows real work product.
• Tags: guide-section, credibility, record-vault, care-coordination

Resource Previews (phone-frame screenshots)

2x retina captures of interactive tools and resources, displayed in phone-frame slideshows.

Topic Images (topics/)

WebP format, 1200 × 800. Each topic has a plain version and some have a --branded version (with Averyn wordmark pill). Base URL: https://averyncare.com/images/topics/

Branded versions append --branded before the extension (e.g., .../topics/chronic-care-management--branded.webp).

Logos and Brand Marks

Service & Tier Icons

Line-art shield icons for each service offering. Each has SVG + 512px PNG + 1024px PNG. Base URL pattern: https://averyncare.com/images/averyn-icon-{slug}.svg (and -512.png, -1024.png)

All .../ prefixes above expand to https://averyncare.com/images/

Social / OG Images

Topic OG Images (social/topics/)

1200 × 630 PNG. Base URL: https://averyncare.com/images/social/topics/ Available for the same topic slugs listed above, with -og.png suffix (and --branded variants). Example: https://averyncare.com/images/social/topics/hospital-discharge-coordination-og.png

QR Codes

Gaps / Images Needed

• Scorecard/worksheet screenshots: Previews for other downloadable resources (transition readiness scorecard, aging-at-home cost comparison, etc.).
• Testimonial headshots: No customer/family testimonial imagery available.
• Staff headshots: No Care Navigator portrait photos for credibility sections.
• Home environment variety: homev2 plus the Sora hero candidates provide domestic settings, but mid-page sections could use more variety if hero images are reserved for the homepage.