Landing page: /lp/long-distance-relief/
Topic page (SEO): /topics/long-distance-caregiving/
Resource page: /resources/long-distance-caregiving-kit.html
Form: Native HTML → lead-capture Edge Function
An adult child (35-60, usually a professional) is managing a parent's care from another city or state. The daily follow-through — scheduling, portal logins, referral chasing, pharmacy coordination, keeping siblings updated — falls on one person. It's not a single crisis event, it's a slow grind. Lunch breaks go to hold music. Evenings go to patient portals. Weekends are spent coordinating what everyone else assumes "someone" will handle.
This is a pre-customer awareness problem. The person may not know Averyn exists. The goal is to meet them with a genuinely useful organizational tool, earn the lead, and nurture toward Record Vault + ongoing Expanded coordination.
Interactive browser-based kit with: Weekly check-in call template, Care team contact directory, Appointment & referral tracker, Medication & pharmacy log, Family update template, "Who to call for what" quick reference. Nothing stored server-side. Same gate (first name + email).
This IS Averyn's core ICP. They're typically a professional woman (60% female skew), managing a parent's care alongside their own career and possibly children. They spend lunch breaks on hold with offices and evenings catching up on portals. They feel responsible but powerless. They don't need clinical help — they need someone to handle the admin.
Conversion path: Lead magnet → welcome email → day 3 value follow-up → day 10 soft pitch → Record Vault ($999) → Expanded ($249/month) as most common ongoing fit
A sibling who lives closer to the parent but can't do everything. May download the kit to organize responsibilities across the family.
Age: 35-60 Gender: All Location: United States Language: English
Detailed targeting — INCLUDE (OR logic, any match):
Detailed targeting — EXCLUDE:
Placements: Instagram Stories (primary), Instagram Feed, Facebook Feed
Optimization: Conversions → Lead event (fires on form submission via fbq('track', 'Lead'))
Budget: $25-50/day (this is core ICP — scale aggressively if CPA is good)
Age: 40-60 Gender: All Location: United States Language: English
Detailed targeting — INCLUDE:
Detailed targeting — EXCLUDE:
Placements: Facebook Feed (primary), Instagram Feed Optimization: Conversions → Lead event Budget: $15-25/day
Custom Audiences:
/topics/long-distance-caregiving/ (last 30 days) who did NOT submit the form/lp/long-distance-relief/ (last 14 days) who did NOT submit the formExclude: People who already submitted the lead form (create a Custom Audience from the Lead event or webhook)
Placements: Facebook Feed + Facebook Right Column Budget: $5-10/day
Format: 3-slide carousel or single static image Audience: Ad Set 1 (long-distance adult children), can also test with Ad Set 2 Visual: Someone at a desk or kitchen table, phone to ear, laptop open in the background. Lunch box or coffee cup nearby. The vibe is "this is my lunch break, every day." No medical imagery — domestic, real-feeling. Slide 1 headline: "You spend your lunch break on hold with your mom's doctor's office." Slide 2: "Then the pharmacy. Then the referral line. Then your sister asking what's going on." Slide 3: "We built a free starter kit so you're not doing this from scratch." CTA button: "Get the free kit" Primary text: Coordinating a parent's care from another city means lunch breaks on hold, evenings in patient portals, and weekends chasing referrals. You're doing two jobs — yours and the unpaid admin one nobody trained you for. This free starter kit gives you templates for check-in calls, a care team directory, an appointment tracker, and a family update template. Nothing saved server-side. Just a tool that actually helps.
Format: Single image, bold text overlay Audience: Ad Set 1 (long-distance adult children) Visual: Someone at a desk with a phone in one hand, laptop open showing a patient portal or email. Clean, warm background. Large text on image. The "two jobs" reality — professional + unpaid care coordinator. Text on image: "You have a full-time job. And then you have this one." Subtext on image: "Scheduling, portals, referrals, sibling updates — it's a second shift." CTA button: "Get the free kit" Primary text: Managing a parent's care from another city is a second job. The scheduling, the portal logins, the pharmacy coordination, the "who's handling what" with siblings — it never ends. We built a free starter kit with check-in templates, a care team directory, and trackers so you don't have to reinvent the wheel every week.
Format: 15-second video or animated slides (Canva animation) Audience: Ad Set 1 (long-distance adult children) Storyboard:
Format: 2-slide carousel or single static Audience: Ad Set 1 (long-distance adult children) Visual: Map or distance motif. Warm tones — not alarmist, but emotionally resonant. The feeling of being far away when something changes. Kitchen table with a phone, or a window view suggesting distance. Slide 1 headline: "You're 500 miles away. The appointment was rescheduled. Nobody told you." Slide 2: "The daily grind of long-distance caregiving — and what happens when the ball gets dropped." CTA button: "Get the free kit" Primary text: You're in another city. The appointment was rescheduled, the pharmacy changed hours, the referral didn't go through — and you find out later. Long-distance caregiving is a slow grind of small things that add up. This free starter kit gives you templates for check-ins, a care team directory, and trackers so you're not flying blind.
Format: Instagram Story (9:16 vertical) — 3 frames, tap-through Audience: Ad Set 1 (long-distance adult children) Frame 1: "Kids. Career. And a parent who lives in another city." Frame 2: "You're the one on hold during lunch, in the portal at night, and keeping your siblings in the loop. It's a lot." Frame 3: "Get this free starter kit — check-in templates, trackers, and a family update framework." [Swipe up / CTA link] CTA button: "Get the kit" Primary text: If you're managing a parent's care from far away — the appointments, the referrals, the pharmacy, the sibling updates — you're doing a second job. This free starter kit gives you templates for weekly check-ins, a care team directory, an appointment tracker, and a family update framework. Nothing saved. Just a tool that helps. Or let Averyn handle it for you.
averyn-icon-light-120x120.png — small, bottom corner