Form type: Native HTML → lead-capture Edge Function (Supabase)
Edge Function: lead-capture (POST to https://api.averyn.app/functions/v1/lead-capture)
Database table: marketing.leads (asset = aging-at-home-coordination-planner)
Email sending: Resend via pulse.averyncare.com
| Field | Type | Required | Notes |
|---|---|---|---|
| First name | text | Yes | Used in email subject lines and respondent greeting |
| Yes | Respondent email destination; lead contact |
The form is intentionally minimal (2 fields). Top-of-funnel lead magnet — volume with low friction. These leads are planning for themselves aging at home alone ("For Yourself" ICP).
On submission:
lead-capture Edge Functionmarketing.leads, sends welcome + team emails via Resend/resources/aging-at-home-coordination-planner.html)fbq('track', 'Lead') (Meta Pixel) and plausible('lead_magnet_submit') via analytics in the form partial| Setting | Value |
|---|---|
| To | hello@averyncare.com |
| From | notifications@notifications.averyncare.com |
| Subject | Lead: Aging at Home Coordination Planner — {name} |
| Body | Structured summary with name, email, asset, UTMs |
| Setting | Value |
|---|---|
| To | {email} (from form submission) |
| From | hello@pulse.averyncare.com |
| Reply-to | hello@averyncare.com |
| Subject | Your Coordination Planner |
Email content is defined in marketingEmails.ts using the block-based template engine. Includes:
These leads are self-primary, "For Yourself" ICP. They're planning ahead for aging at home alone — naming what matters to them and who to call when things change. The response sequence should support their planning and offer coordination support when they're ready.
hello@averyncare.com to the new leadsource: aging_at_home_coordination_planner, segment: self_primary (For Yourself ICP)Subject: "How's the planning going, {name}?"
Hi {name},
Have you had a chance to dig into the Coordination Planner? The emergency plan section is usually the one people come back to — who's your first call if something happens? Where's your medication list? Who has access to your home in a pinch?
Three things that make the emergency section stick:
- Name your first call. One person who knows they're it. Not a group text — one person who will answer and knows what to do.
- Write down the medications. Not in your head. On paper or a note on the fridge. The next doctor or paramedic will thank you.
- Give someone a key (or a code). If you can't get to the door, who can? Pick someone and tell them.
The planner is yours either way. Take your time with it.
— Averyn Care Team
Tone: Friendly check-in. Focus on the emergency plan section — practical, actionable. No pitch yet.
Subject: "What if coordination wasn't all on you?"
Hi {name},
You're planning ahead — that's smart. A lot of people don't think about who'll handle the coordination until something happens. You're ahead of the curve.
That said: Even the best plan hits reality. Doctor visits get complicated. Referrals stack up. Someone needs to follow up, schedule, track records — and right now that someone might be you, or it might fall on whoever answered that first call.
That's where Averyn comes in. For people aging at home alone ("For Yourself"), we offer coordination support so it doesn't all land on you. Start with the Averyn Record Vault ($999) — we gather records from your providers, organize them into a portable bundle, and deliver a summary the next doctor can work from. From there, Essentials ($59/month) adds light coordination support, or Expanded ($249/month) for full scheduling, referral follow-up, portal help, and family updates.
Learn about Navigation Plans →
Your planner is yours either way. If you ever want to talk through whether coordination support fits your situation, start here or just reply to this email.
— Averyn Care Team
| Metric | Where | Target |
|---|---|---|
| Cost per lead (CPL) | Meta Ads Manager | < $10 |
| Form submission rate | Plausible (lead_magnet_submit event) |
> 25% of LP visitors |
| Welcome email open rate | Resend dashboard | > 50% |
| Day 3–5 reply rate | Manual tracking | > 5% |
| For Yourself plan conversion | CRM | Track lead → paid (Record Vault, Essentials, Expanded) within 90 days |