Form type: Native HTML → lead-capture Edge Function (Supabase)
Edge Function: lead-capture (POST to https://api.averyn.app/functions/v1/lead-capture)
Database table: marketing.leads (asset = caregiver-admin-burden-scorecard)
Email sending: Resend via pulse.averyncare.com
| Field | Type | Required | Notes |
|---|---|---|---|
| First name | text | Yes | Used in email subject lines and respondent greeting |
| Yes | Respondent email destination; lead contact |
The form is intentionally minimal (2 fields). Top-of-funnel lead magnet — volume with low friction. Additional qualification happens downstream through behavior and follow-up.
On submission:
lead-capture Edge Functionmarketing.leads, sends welcome + team emails via Resend/resources/caregiver-admin-burden-scorecard.html)fbq('track', 'Lead') (Meta Pixel) and plausible('lead_magnet_submit') via analytics in the form partial| Setting | Value |
|---|---|
| To | hello@averyncare.com |
| From | notifications@notifications.averyncare.com |
| Subject | Lead: Caregiver Admin Burden Scorecard — {name} |
| Body | Structured summary with name, email, asset, UTMs |
| Setting | Value |
|---|---|
| To | {email} (from form submission) |
| From | hello@pulse.averyncare.com |
| Reply-to | hello@averyncare.com |
| Subject | Your Caregiver Admin Burden Scorecard |
Email content is defined in marketingEmails.ts using the block-based template engine. Includes:
These leads are top-of-funnel, problem-aware, pre-customer. They took a burden assessment — they're already naming the administrative weight they carry. The response sequence should validate that burden and offer practical relief.
hello@averyncare.com to the new leadsource: caregiver_admin_burden_scorecard, segment: adult_child (primary) or self_primary (secondary)Subject: "Your score and what it means, {name}"
Hi {name},
Were you able to open your Caregiver Admin Burden Scorecard? Whatever number you landed on — that burden is real. It's not in your head. The phone calls, the portal logins, the scheduling, the family updates — it adds up, and it doesn't shrink on its own.
Three things that actually help when you're drowning in it:
- Pick one stuck thread and finish it. Not everything. One referral. One pharmacy call. One scheduling snafu. Clear that single thread so you're not carrying it anymore.
- Consolidate portal logins. If you're logging into five different patient portals to check labs and messages, you're doing unpaid work. A single access point or someone who can pull it together for you changes the game.
- Delegate one task area. Not everything — one. Scheduling. Pharmacy coordination. Family updates. Give yourself permission to let someone else own that slice.
The coordination burden doesn't shrink on its own. But it can shrink when you stop trying to hold it all yourself.
The scorecard is yours either way. Hope it helps.
— Averyn Care Team
Tone: Validate first. Then offer concrete, actionable relief. This person has already named the problem — meet them there.
Subject: "What if coordination wasn't your job?"
Hi {name},
Nobody becomes a caregiver for the admin work. Nobody signed up for the portal logins, the referral follow-ups, the pharmacy calls, the family update loop. You became a caregiver because you care — and then the paperwork showed up.
That's where Averyn comes in. Your navigator is the person who handles the coordination so you don't have to. They manage the scheduling, the referral follow-up, the portal help, the pharmacy coordination. They send structured updates to every family member you authorize. You stay informed without being the switchboard.
Every household starts with the Averyn Record Vault ($999) — your navigator requests records from every provider, organizes them into a portable bundle, and delivers a summary the next doctor can work from. From there, Expanded ($249/month) is the most common fit for families in the admin grind: scheduling, referral follow-up, portal help, weekly family updates.
Learn about Navigation Plans →
Want to talk through whether it fits your situation? Start here or just reply to this email.
— Averyn Care Team
| Metric | Where | Target |
|---|---|---|
| Cost per lead (CPL) | Meta Ads Manager | < $12 (broad funnel — higher volume expected) |
| Form submission rate | Plausible (lead_magnet_submit event) |
> 25% of LP visitors |
| Welcome email open rate | Resend dashboard | > 50% |
| Day 3–5 reply rate | Manual tracking | > 5% |
| Expanded conversion | CRM | Track lead → paid within 90 days |
| Topic page visits from QR | Plausible (utm_medium=print) | Directional |