Form type: Native HTML → lead-capture Edge Function (Supabase)
Edge Function: lead-capture (POST to https://api.averyn.app/functions/v1/lead-capture)
Database table: marketing.leads (asset = family-care-alignment-worksheet)
Email sending: Resend via pulse.averyncare.com
| Field | Type | Required | Notes |
|---|---|---|---|
| First name | text | Yes | Used in email subject lines and respondent greeting |
| Yes | Respondent email destination; lead contact |
The form is intentionally minimal (2 fields). Top-of-funnel lead magnet — volume with low friction. Additional qualification happens downstream through behavior and follow-up.
On submission:
lead-capture Edge Functionmarketing.leads, sends welcome + team emails via Resend/resources/family-care-alignment-worksheet.html)fbq('track', 'Lead') (Meta Pixel) and plausible('lead_magnet_submit') via analytics in the form partial| Setting | Value |
|---|---|
| To | hello@averyncare.com |
| From | notifications@notifications.averyncare.com |
| Subject | Lead: Family Care Alignment Worksheet — {name} |
| Body | Structured summary with name, email, asset, UTMs |
| Setting | Value |
|---|---|
| To | {email} (from form submission) |
| From | hello@pulse.averyncare.com |
| Reply-to | hello@averyncare.com |
| Subject | Your Family Care Alignment Worksheet |
Email content is defined in marketingEmails.ts using the block-based template engine. Includes:
These leads are top-of-funnel, problem-aware, pre-customer. They are not in a crisis — they're in a chronic family coordination grind. The response sequence should provide value and show that you understand sibling dynamics.
hello@averyncare.com to the new leadsource: family_care_alignment_worksheet, segment: default_coordinator (primary) or distant_sibling (secondary)Subject: "The conversation nobody wants to have, {name}"
Hi {name},
Were you able to open the Family Care Alignment Worksheet? We hope it gives you a place to start.
Three patterns we hear from families every week:
- One sibling carries 80% of the work. The scheduling, the pharmacy calls, the provider follow-ups — it all funnels to one person. Everyone else assumes it's handled. It is, barely, and at a cost nobody talks about.
- Broken telephone updates. "Did Mom go to the appointment?" "I thought you were handling that." "Nobody told me." Someone becomes the messenger by default, relaying information that gets garbled or never arrives.
- Unassigned roles. "I thought you were going to call the pharmacy." "I thought you already did." Nothing malicious — just no system. Tasks live in heads, not on paper, and the gaps only show up when something goes wrong.
These aren't personality problems — they're structure problems. The worksheet helps put names next to tasks and a rhythm around updates. If your family reaches a point where you need someone to actually coordinate the follow-ups, manage the open items, and send everyone a consistent update, that's what our navigators do. They fill the gap between "we agreed on the plan" and "someone is actually doing it."
The worksheet is yours to keep either way. Hope it helps.
— Averyn Care Team
Tone: Helpful, not salesy. Lead with value. This person is navigating sibling dynamics — empathize with the coordination burden, not just the tasks.
Subject: "When the family plan stops being followed"
Hi {name},
The alignment was never the hard part. Most families can sit down, divide responsibilities, agree on a communication plan. The worksheet gives you that. The hard part is follow-through. Who actually calls the pharmacy? Who confirms the referral? Who sends the update when the appointment is done?
When the plan exists only on paper, it drifts. One person forgets. Another assumes someone else handled it. The third sibling is out of the loop again. The structure you built starts to feel like another thing that didn't work.
That's where Averyn comes in. Your navigator is the person who actually does the follow-through — scheduling, referral confirmation, pharmacy coordination, structured updates to every family member you authorize. You and your siblings get the same information, at the same time, without anyone playing telephone. The Primary Contact model keeps one family member in charge of decisions while everyone stays informed.
Every household starts with the Averyn Record Vault ($999) — your navigator requests records from every provider, organizes them into a portable bundle, and delivers a summary the next doctor can work from. From there, Expanded ($249/month) is the most common fit for multi-sibling families: scheduling, referral follow-up, portal help, weekly family updates. You stay informed without being the switchboard.
Learn about Navigation Plans →
Want to talk through whether it fits your situation? Start here or just reply to this email.
— Averyn Care Team
| Metric | Where | Target |
|---|---|---|
| Cost per lead (CPL) | Meta Ads Manager | < $10 (high ICP fit — should convert better) |
| Form submission rate | Plausible (lead_magnet_submit event) |
> 25% of LP visitors |
| Welcome email open rate | Resend dashboard | > 50% |
| Day 3–5 reply rate | Manual tracking | > 5% |
| Expanded conversion | CRM | Track lead → paid within 90 days |
| Topic page visits from QR | Plausible (utm_medium=print) | Directional |