Form type: Native HTML → lead-capture Edge Function (Supabase)
Edge Function: lead-capture (POST to https://api.averyn.app/functions/v1/lead-capture)
Database table: marketing.leads (asset = long-distance-caregiving-kit)
Email sending: Resend via pulse.averyncare.com
| Field | Type | Required | Notes |
|---|---|---|---|
| First name | text | Yes | Used in email subject lines and respondent greeting |
| Yes | Respondent email destination; lead contact |
The form is intentionally minimal (2 fields). Top-of-funnel lead magnet — volume with low friction. Additional qualification happens downstream through behavior and follow-up.
On submission:
lead-capture Edge Functionmarketing.leads, sends welcome + team emails via Resend/resources/long-distance-caregiving-kit.html)fbq('track', 'Lead') (Meta Pixel) and plausible('lead_magnet_submit') via analytics in the form partial| Setting | Value |
|---|---|
| To | hello@averyncare.com |
| From | notifications@notifications.averyncare.com |
| Subject | Lead: Long-Distance Caregiving Starter Kit — {name} |
| Body | Structured summary with name, email, asset, UTMs |
| Setting | Value |
|---|---|
| To | {email} (from form submission) |
| From | hello@pulse.averyncare.com |
| Reply-to | hello@averyncare.com |
| Subject | Your Long-Distance Caregiving Starter Kit |
Email content is defined in marketingEmails.ts using the block-based template engine. Includes:
These leads are top-of-funnel, problem-aware, pre-customer. They are not in a crisis — they're in a chronic grind. The response sequence should provide value and show that you understand their situation.
hello@averyncare.com to the new leadsource: long_distance_caregiving_kit, segment: adult_child (primary) or local_sibling (secondary)Subject: "The hardest part of remote caregiving, {name}"
Hi {name},
Were you able to open the Long-Distance Caregiving Starter Kit? We hope the templates are useful.
Three things that long-distance caregivers tell us are the hardest:
- Getting straight answers from offices when you're not in the room. The front desk says "we'll call you back," the referral line puts you on hold, and you never quite know if the specialist received the paperwork.
- Knowing whether referrals actually happened. The PCP says they'll send a referral. The cardiology office says they never got it. You're in another city, trying to piece it together during lunch.
- Keeping siblings informed without being the messenger. "Did Mom go to the appointment?" "I thought you were handling that." "Nobody told me." You become the hub by default.
These aren't one-time crises — they're the daily grind. If you're juggling all of this alongside work and family, you're not alone. Our navigators fill this gap: they call the offices, confirm the referrals, and send structured updates to everyone you authorize. You stay in the loop without running the loop.
The kit is yours to keep either way. Hope it helps.
— Averyn Care Team
Tone: Helpful, not salesy. Lead with value. This person is in a chronic situation — empathize with the grind.
Subject: "What if you had someone on the ground?"
Hi {name},
The research is the easy part. You can find the best specialists, the right pharmacy, the right home health agency. But the follow-through is what breaks down — someone still has to call, confirm, check. Someone still has to make sure the referral went through. Someone still has to update your sister.
When you're in another city, that someone is you. And it never ends.
That's where Averyn comes in. Your navigator is the person on the ground. They handle the scheduling, the referral follow-up, the portal logins, the pharmacy coordination. They send weekly updates to every family member you authorize — so you're not the only one holding it all, and your siblings see the same information you do.
Every household starts with the Averyn Record Vault ($999) — your navigator requests records from every provider, organizes them into a portable bundle, and delivers a summary the next doctor can work from. From there, Expanded ($249/month) is the most common fit for long-distance families: scheduling, referral follow-up, portal help, weekly family updates. You stay informed without being the switchboard.
Learn about Navigation Plans →
Want to talk through whether it fits your situation? Start here or just reply to this email.
— Averyn Care Team
| Metric | Where | Target |
|---|---|---|
| Cost per lead (CPL) | Meta Ads Manager | < $12 (core ICP — should convert better) |
| Form submission rate | Plausible (lead_magnet_submit event) |
> 25% of LP visitors |
| Welcome email open rate | Resend dashboard | > 50% |
| Day 3–5 reply rate | Manual tracking | > 5% |
| Expanded conversion | CRM | Track lead → paid within 90 days |
| Topic page visits from QR | Plausible (utm_medium=print) | Directional |