Form type: Native HTML → lead-capture Edge Function (Supabase)
Edge Function: lead-capture (POST to https://api.averyn.app/functions/v1/lead-capture)
Database table: marketing.leads (asset = medicare-benefits-quick-reference)
Email sending: Resend via pulse.averyncare.com
| Field | Type | Required | Notes |
|---|---|---|---|
| First name | text | Yes | Used in email subject lines and respondent greeting |
| Yes | Respondent email destination; lead contact |
The form is intentionally minimal (2 fields). Top-of-funnel lead magnet — volume with low friction. Additional qualification happens downstream through behavior and follow-up.
On submission:
lead-capture Edge Functionmarketing.leads, sends welcome + team emails via Resend/resources/medicare-benefits-quick-reference.html)fbq('track', 'Lead') (Meta Pixel) and plausible('lead_magnet_submit') via analytics in the form partial| Setting | Value |
|---|---|
| To | hello@averyncare.com |
| From | notifications@notifications.averyncare.com |
| Subject | Lead: Medicare Benefits Quick Reference — {name} |
| Body | Structured summary with name, email, asset, UTMs |
| Setting | Value |
|---|---|
| To | {email} (from form submission) |
| From | hello@pulse.averyncare.com |
| Reply-to | hello@averyncare.com |
| Subject | Your Medicare Benefits Quick Reference |
Email content is defined in marketingEmails.ts using the block-based template engine. Includes:
These leads are top-of-funnel, problem-aware, pre-customer. They grabbed a Medicare quick reference — they're already thinking about coverage and benefits. The response sequence should give them practical next steps and, when it fits, introduce Averyn as the coordination layer.
hello@averyncare.com to the new leadsource: medicare_benefits_quick_referenceSubject: "Quick follow-up on Medicare, {name}"
Hi {name},
Did you get a chance to use your Medicare Benefits Quick Reference? A few things that actually move the needle when you're trying to stay on top of coverage:
Three things worth doing this week:
- Check your Part D formulary. Plans change annually. Make sure the medications you (or someone you care for) take are still covered and at what tier. One formulary change can save hundreds.
- Verify annual wellness visit eligibility. You're entitled to one free wellness visit per year. A lot of people don't use it — but it's a good checkpoint for coverage and care coordination with your doctor.
- Review recent EOBs. Explanation of Benefits letters are easy to ignore. Skim the last few to catch billing errors or services you didn't authorize. Mistakes happen; catching them early helps.
Medicare paperwork is its own job. The quick reference is yours either way — hope it helps.
— Averyn Care Team
Tone: Practical and actionable. These leads are benefits-aware but often overwhelmed. Meet them with clear next steps.
Subject: "When insurance paperwork becomes a second job"
Hi {name},
Nobody enrolls in Medicare for the paperwork. But somewhere along the way, the EOBs, the formularies, the appeals, and the doctor-office follow-ups become a second job. You're not imagining it.
That's where Averyn fits in. We handle the administrative coordination so you don't have to. Every household starts with the Averyn Record Vault ($999) — we pull records from every provider, organize them into a portable bundle, and deliver a summary the next provider can work from. Add a Benefits Review ($99/review) to have a navigator walk through your coverage, find gaps, and flag action items. For ongoing coordination — scheduling, referral follow-up, EOB review — Expanded ($249/month) is the most common fit.
Learn about Navigation Plans →
Want to talk through whether it fits your situation? Start here or just reply to this email.
— Averyn Care Team
| Metric | Where | Target |
|---|---|---|
| Cost per lead (CPL) | Meta Ads Manager | < $10 |
| Form submission rate | Plausible (lead_magnet_submit event) |
> 25% of LP visitors |
| Welcome email open rate | Resend dashboard | > 50% |
| Day 3–5 reply rate | Manual tracking | > 5% |
| Expanded / Benefits Review conversion | CRM | Track lead → paid within 90 days |