Form type: Native HTML → lead-capture Edge Function (Supabase)
Edge Function: lead-capture (POST to https://api.averyn.app/functions/v1/lead-capture)
Database table: marketing.leads (asset = records-readiness-audit)
Email sending: Resend via pulse.averyncare.com
| Field | Type | Required | Notes |
|---|---|---|---|
| First name | text | Yes | Used in email subject lines and respondent greeting |
| Yes | Respondent email destination; lead contact |
The form is intentionally minimal (2 fields). These leads are closest to the Record Vault product — high intent, problem-aware, and actively assessing their records readiness. Additional qualification happens downstream through behavior and follow-up.
On submission:
lead-capture Edge Functionmarketing.leads, sends welcome + team emails via Resend/resources/records-readiness-audit.html)fbq('track', 'Lead') (Meta Pixel) and plausible('lead_magnet_submit') via analytics in the form partial| Setting | Value |
|---|---|
| To | hello@averyncare.com |
| From | notifications@notifications.averyncare.com |
| Subject | Lead: Records Readiness Self-Audit — {name} |
| Body | Structured summary with name, email, asset, UTMs |
| Setting | Value |
|---|---|
| To | {email} (from form submission) |
| From | hello@pulse.averyncare.com |
| Reply-to | hello@averyncare.com |
| Subject | Your Records Readiness Self-Audit |
Email content is defined in marketingEmails.ts using the block-based template engine. Includes:
These leads are high intent, closest to product purchase. They took a records readiness audit — they're already assessing whether their medical records are organized and accessible. The response sequence should help them act on gaps and introduce the Record Vault when they're most receptive.
hello@averyncare.com to the new leadsource: records_readiness_auditSubject: "How did the audit go, {name}?"
Hi {name},
Were you able to review your Records Readiness Self-Audit? Whatever gaps showed up — they're not insurmountable. The families who get ahead are the ones who tackle them in small steps.
Three actionable gaps to close this week:
- Proxy access. If you don't yet have access to your parent's (or your own) patient portals, request it now. Most health systems have a simple form — the medical records office can point you there. This single step unlocks visibility into labs, visit notes, and prescriptions.
- Medication list. One consolidated list — paper or digital — with dose, frequency, prescriber, and pharmacy. Update it after every provider visit. This becomes the source of truth for every doctor you see.
- Locate one missing document. Pick one that matters: imaging report, discharge summary, specialist consult. Call the provider's medical records department and request a copy. Knowing the process for one makes the rest easier.
Small wins build momentum. The audit is yours either way.
— Averyn Care Team
Tone: Practical and action-oriented. Help them move from audit awareness to concrete next steps. No pitch yet — establish value first.
Subject: "What if your records were already organized?"
Hi {name},
You ran the audit. You saw the gaps — missing documents, scattered across providers, no single place to pull from when a new doctor asks for the full picture.
What if that work was already done?
The Averyn Record Vault ($999) is exactly that. Your navigator requests records from every provider on your list, organizes them into a portable bundle, and delivers a summary the next doctor can work from. Your gap report from the audit? That's essentially the scope of work we'd tackle.
No more calling five different offices. No more wondering what's missing. One organized record set, ready when you need it.
Learn about the Record Vault →
Want to talk through whether it fits your situation? Start here or just reply to this email.
— Averyn Care Team
Tone: Direct. They've seen their gaps — connect the Record Vault to solving them. Gap report = scope of work is the key hook.
| Metric | Where | Target |
|---|---|---|
| Cost per lead (CPL) | Meta Ads Manager | < $8 |
| Form submission rate | Plausible (lead_magnet_submit event) |
> 25% of LP visitors |
| Welcome email open rate | Resend dashboard | > 50% |
| Record Vault conversion | CRM | Lead → purchase within 90 days |
| Day 3–5 reply rate | Manual tracking | Directional |