Form type: Native HTML (tool-first) → lead-capture Edge Function (Supabase)
Edge Function: lead-capture (POST to https://api.averyn.app/functions/v1/lead-capture)
Database table: marketing.leads (asset = discharge-cracks-quiz)
Email sending: Resend via pulse.averyncare.com
Gating model: Tool-first. The LP has no form — it links directly to the quiz. The lead capture happens on the resource page (/resources/discharge-cracks-quiz.html) when the user completes the quiz, sees results, and optionally submits the email form to receive their action plan. The gate is after the value delivery (quiz + results).
| Field | Type | Required | Notes |
|---|---|---|---|
| First name | text | Yes | Used in email subject lines and respondent greeting |
| Yes | Respondent email destination; lead contact |
The form is intentionally minimal (2 fields). The user has already received value (instant quiz results and action plan) before seeing the gate. The email capture is optional — they can print/screenshot without it — which keeps friction low while still capturing engaged leads.
Where the form lives: On the resource page (/resources/discharge-cracks-quiz.html), inside the results section. It appears after the user answers all 10 questions and clicks "See your results."
On submission:
lead-capture Edge Function (asset discharge-cracks-quiz, source tool)marketing.leads, sends welcome + team emails via Resendplausible('lead_magnet_submit', { props: { asset: 'discharge-cracks-quiz' } }) on successLead event should fire from resource page when form submits (if pixel is loaded — typically not on resource pages; LP drives paid traffic, quiz is tool-only)LP flow: LP → quiz (no gate) → user takes quiz → sees results → optionally submits email to get action plan copy → lead captured.
| Setting | Value |
|---|---|
| To | hello@averyncare.com |
| From | notifications@notifications.averyncare.com |
| Subject | Lead: Discharge Cracks Quiz — {name} |
| Body | Structured summary with name, email, asset, source (tool), UTMs |
| Setting | Value |
|---|---|
| To | {email} (from form submission) |
| From | hello@pulse.averyncare.com |
| Reply-to | hello@averyncare.com |
| Subject | Your post-discharge action plan |
Email content is defined in marketingEmails.ts using the block-based template engine. Includes:
These leads are mid-funnel, problem-aware, crisis-adjacent. They took a 10-question quiz about post-discharge follow-through and chose to email themselves the action plan. They’re in the thick of a discharge situation — high intent, high stress.
hello@averyncare.com to the new leadsource: discharge_cracks_quiz, segment: adult_child (primary) or spouse (secondary)Subject: The first week home, {name}
Hi {name},
Were you able to use the discharge cracks quiz and action plan? The first week after discharge is when the most important follow-through happens — and when things are most likely to slip.
First-week priorities that matter most:
- PCP follow-up scheduled (and confirmed) within 7–14 days
- Medication list reconciled with the pharmacy and PCP
- Discharge summary actually in the PCP’s hands — not just "sent"
- Warning signs written down and shared with every caregiver
If you’re juggling all of this alongside work and family, you’re not alone. It’s one of the most common reasons families reach out to us. Our navigators handle the scheduling, the follow-up calls, and the tracking so nothing stalls.
The action plan is yours either way. Hope it helps.
— Averyn Care Team
Tone: Helpful, not salesy. Lead with first-week priorities. Light touch on navigator support.
Subject: When the discharge plan unravels
Hi {name},
In the hospital, there’s a team. At home, it’s you. The discharge summary lists follow-ups, new medications, specialist referrals, and home health. Each item requires its own phone call, its own scheduling, its own confirmation. Nobody is managing the sequence.
That’s where Averyn Care comes in. Your navigator takes the discharge plan and turns it into a tracked list — scheduling follow-ups, confirming referrals, coordinating with the pharmacy, and keeping family members informed. You stay in the loop without running the loop.
Every household starts with the Averyn Record Vault ($999) — your navigator requests records from the hospital and every provider, organizes them into a portable bundle, and delivers a summary the next doctor can work from. Ongoing coordination starts at Expanded ($249/month) with scheduling, referral follow-up, and weekly updates.
Learn about the Record Vault →
Want to talk through whether it fits your situation? Start here or just reply to this email.
— Averyn Care Team
| Metric | Where | Target |
|---|---|---|
| Cost per lead (CPL) | Meta Ads Manager | < $10 |
| LP → Quiz click-through | Plausible (lp_cta_click event) |
> 30% of LP visitors |
| Quiz completion rate | Plausible (resource page analytics) | Directional |
| Email gate conversion | Plausible (lead_magnet_submit from tool) |
> 15% of quiz completions |
| Welcome email open rate | Resend dashboard | > 50% |
| Day 3–5 reply rate | Manual tracking | > 5% |
| Record Vault / Expanded conversion | CRM | Track lead → RV or Expanded within 90 days |