Form type: Native HTML → lead-capture Edge Function (Supabase)
Edge Function: lead-capture (POST to https://api.averyn.app/functions/v1/lead-capture)
Database table: marketing.leads (asset = hospital-to-home-checklist)
Email sending: Resend via pulse.averyncare.com
| Field | Type | Required | Notes |
|---|---|---|---|
| First name | text | Yes | Used in email subject lines and respondent greeting |
| Yes | Respondent email destination; lead contact |
The form is intentionally minimal (2 fields). This is a top-of-funnel lead magnet — the goal is volume with low friction. Additional qualification happens downstream through behavior and follow-up.
On submission:
lead-capture Edge Functionmarketing.leads, sends welcome + team emails via Resend/resources/hospital-to-home-checklist.html)fbq('track', 'Lead') (Meta Pixel) and plausible('lead_magnet_submit') via analytics in the form partial| Setting | Value |
|---|---|
| To | hello@averyncare.com |
| From | notifications@notifications.averyncare.com |
| Subject | Lead: Hospital-to-Home Checklist — {name} |
| Body | Structured summary with name, email, asset, UTMs |
| Setting | Value |
|---|---|
| To | {email} (from form submission) |
| From | hello@pulse.averyncare.com |
| Reply-to | hello@averyncare.com |
| Subject | Your Hospital-to-Home Checklist |
Email content is defined in marketingEmails.ts using the block-based template engine. Includes:
These leads are top-of-funnel, problem-aware, pre-customer. They downloaded a free tool during a stressful moment. The response sequence should provide value first, then introduce the paid path.
hello@averyncare.com to the new leadsource: hospital_to_home_checklist, segment: adult_child (primary) or spouse (secondary)Subject: "The first week home, {name}"
Hi {name},
Were you able to use the Hospital-to-Home Checklist? The first week after discharge is when the most important follow-through happens — and when things are most likely to slip.
Three things that commonly fall through:
- Follow-up appointments not scheduled (or scheduled but nobody confirmed transportation)
- Medication changes from the hospital not reconciled with the pharmacy or PCP
- Referrals mentioned in the discharge summary that nobody actually initiated
If you're juggling all of this alongside work and family, you're not alone — it's one of the most common reasons families reach out to us. Our navigators handle the scheduling, the follow-up calls, and the tracking so nothing stalls.
The checklist is yours either way. Hope it helps.
— Averyn Care Team
Tone: Helpful, not salesy. This person is managing a crisis. Lead with value.
Subject: "When the discharge plan unravels"
Hi {name},
In the hospital, there's a team. At home, it's you. The discharge summary lists eight follow-ups, four new medications, two specialist referrals, and a home health evaluation. Each item requires its own phone call, its own scheduling, its own confirmation. Nobody is managing the sequence.
That's where Averyn Care comes in. Your navigator takes the discharge plan and turns it into a tracked list — scheduling follow-ups, confirming referrals, coordinating with the pharmacy, and keeping family members informed. You stay in the loop without running the loop.
Every household starts with the Averyn Record Vault ($999) — your navigator requests records from the hospital and every provider, organizes them into a portable bundle, and delivers a summary the next doctor can work from. From there, ongoing coordination tiers start at $59/month.
Learn about the Record Vault →
Want to talk through whether it fits your situation? Start here or just reply to this email.
— Averyn Care Team
| Metric | Where | Target |
|---|---|---|
| Cost per lead (CPL) | Meta Ads Manager | < $15 for checklist downloads |
| Form submission rate | Plausible (lead_magnet_submit event) |
> 25% of LP visitors |
| Welcome email open rate | Resend dashboard | > 50% |
| Day 3–5 reply rate | Manual tracking | > 5% |
| Record Vault conversion | CRM | Track lead → RV purchase within 90 days |
| Topic page visits from QR | Plausible (utm_medium=print) | Directional |