Two professionals talking over coffee at a small table in warm daylight.

For benefits advisors

Become the advisor who finally solved caregiving for your best clients.

Your clients keep raising eldercare, and even strong stacks leave the employee doing the execution. An EAP refers; a caregiver platform gives breadth. Keystone adds a real person to chase the records, the referrals, and the appointments for the handful of people your client cannot afford to lose.

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Complementary to a PEPM caregiver platform — it runs alongside, not instead of it.

~2 in 3

employees would change jobs for better benefits — a crowded shelf of look-alike lines doesn't differentiate you

Voluntary-benefits trend reporting, 2026

Why this is the differentiated line →

1 in 5

workers is now a family caregiver — concentrated in your clients' senior ranks

AARP & NAC, Caregiving in the U.S. 2025

Why the best people slip →

~5%

average EAP utilization — "informing" benefits get bought and not used

Industry EAP benchmarks

Why no one uses it →

The execution layer you add to your portfolio

The 2026 shift everyone's writing about is from benefits seller to benefits strategist — the advisors who stand out curate a smaller, more intentional set and bring clients a specific answer to a problem they're already feeling. Caregiving is that problem: your clients can see it in their senior ranks, and most have no tool for it.

Averyn Keystone is the answer you bring. It runs alongside a PEPM caregiver platform, not instead of it: the platform covers the workforce; Keystone gives your most demanding clients hands-on follow-through for their key people — a dedicated Averyn Concierge Line, records organized, providers coordinated, the family kept aligned. We run delivery; you stay the trusted advisor.

Why it's good for your practice

A line that differentiates you — with near-zero downside.

Differentiate

The line few advisors bring

Most "caregiving" offerings inform the employee. Keystone is the execution layer that actually gets used — a specific answer to a top-five 2026 workplace issue, not one more look-alike voluntary line.

No new burden

Zero clinical liability, near-zero admin

Averyn owns implementation and delivery. It's non-clinical and family-directed, with aggregate-only employer reporting — so it adds nothing to your liability and almost nothing to your workload.

Be the hero

You brought the answer

You become the advisor who finally brought caregiving execution to the clients who matter most — positioned as a strategist with a specific answer, not a seller with another shelf.

Easy to place

No budget fight: place it at the level the client wants.

The reason it's easy to bring without a fixed-cost conversation is that it doesn't require one. Three ways to place it:

No employer cost

Preferred rate

Employees opt in and pay directly at a preferred rate; the employer's cost is essentially zero. Often the sharpest math for senior and highly-compensated people.

Targeted launch

Co-funded

The client co-funds a small launch for their most at-risk group, you measure utilization, and expand only if it works.

Existing dollars

Through an LSA

Route it through a Lifestyle Spending Account the client already runs, so it draws on budget that's already allocated.

The part to be transparent about: at the preferred-rate option this is a private-pay benefit — families who want the support pay for it. It is not a free program, not home health, and not insurance. That clarity is a feature: it's what lets a client offer a real, high-utilization benefit to their senior people without adding fixed cost. See how the funding flexes →

Where to start

Which clients fit first

The benefit lands hardest where regretted attrition is most expensive:

Clients with senior, highly-compensated, or sandwich-generation-heavy workforces.
Professional services and firms with hard-to-replace experienced staff, where one regretted exit dwarfs the cost of helping.
Clients raising eldercare unprompted, or feeling presenteeism and quiet hours-reduction in their best people.
Clients with a partner-amenity or executive-benefit tier — a discreet, no-employer-funding option fits cleanly there. For partners & senior professionals →

Want the number for a specific client? The employer caregiving cost calculator and partner replacement cost calculator turn a few inputs into a defensible figure you can bring to the table.

How the partnership works

You stay the advisor. We carry the delivery.

Step 1

Place it

We agree where Keystone fits alongside what you already place, the funding model, and the first-fit client group. You make the introduction; we handle the rest.

Step 2

We implement & deliver

Averyn owns onboarding, the family-facing coordination, and the Care Continuity Partner relationship. No clinical liability or admin lands on you.

Step 3

You see it land

Aggregate utilization and impact reporting — never names or health details — gives you a clean story to bring back to the client at renewal.

How it sits with what you've already placed

Keystone is additive by design. The EAP counsels and refers; a caregiver platform gives the workforce breadth; Keystone executes the administrative coordination for the people your client most needs to keep. It slots alongside the existing EAP, PTO, FMLA, and LSA without displacing anything — best framed as a retention tool for mid-career and senior employees, exactly the population your best clients want to protect.

Scope, stated plainly: Averyn provides family-directed administrative coordination. We do not provide medical advice, diagnosis, treatment, or emergency monitoring, and we are private-pay — not insurance and not home health. That narrow scope is what lets us go deep on the operating layer the rest of the stack depends on.

Frequently asked questions

What is Averyn Keystone, and how is it different from a caregiver platform?+

A caregiver platform gives the whole workforce breadth — content, directories, advice lines. Averyn Keystone is the execution layer: a real person (a Care Continuity Partner) who does the non-clinical administrative coordination — records, scheduling, provider follow-ups, family updates — for the handful of people your client cannot afford to lose. It runs alongside a platform, not instead of it.

What does it cost my client?+

It can be placed at a preferred rate with no employer cost (employees opt in and pay directly), co-funded for a targeted launch, or routed through an existing LSA. At the preferred-rate option it's a private-pay benefit — families who want it pay for it. It is not a free program, not home health, and not insurance.

Will it add admin or liability to my book?+

No. Averyn owns implementation and delivery, so there's near-zero admin for you. It's non-clinical and family-directed — it coordinates and follows up; it does not diagnose, treat, monitor, or make care decisions — so it adds no clinical liability, and employer reporting is aggregate utilization only.

Which of my clients is the best first fit?+

Clients with senior, highly-compensated, or sandwich-generation-heavy workforces — professional services and firms with hard-to-replace experienced staff — where regretted attrition is most expensive and a retention-focused caregiving benefit lands hardest.

How do I introduce it without overcommitting the client?+

Start simple: make it available at a preferred rate, or co-fund a small launch for the client's most at-risk group, measure utilization, and expand only if it works. Low risk for the client, clean story for you.

Does it replace the EAP or caregiver platform I've already placed?+

No — it's additive. The EAP counsels and refers; the platform gives breadth; Keystone executes the administrative coordination for key people. It slots alongside everything you've already sold in without displacing it.

Keep reading

A differentiated caregiving offering — the full seller-to-strategist case, with sources.
How the funding flexes — preferred-rate, co-fund, and LSA mechanics.
How to evaluate a caregiver benefit — the vendor-agnostic buyer's lens to walk clients through.
Why Averyn Keystone — why the gap is execution, not advice.

Partner program

Let's talk about the partner program.

A short call covers where Keystone fits alongside what you already place, which of your clients are the right first fit, and how the partner program works. We make you the hero to your client.

Read the deep dive →